Thurs 15th June 2023, London
Bringing together the ecosystem of professional services marketers, thought leaders and leading-edge technologies.
About CMO Series
CMO Series Live is the conference and exhibition that builds on the success of the CMO Series Podcast is to launch in London on the 15th of June 2023.
The CMO Series Podcast was started by Passle in 2021 to help share the best practices of marketing and BD leaders in professional services. The podcast series has now delivered impartial advice from over 90 leading CMOs to an audience of over 250,000 listeners.
This success has driven demand for a face-to-face event that brings together the entire professional services marketing technology ecosystem, with the CMOs and BD professionals that feature and listen to the podcasts, alongside their technology partners and agencies.
About the event
Bringing together the whole ecosystem of professional services marketers and the world’s leading-edge technologies specific to the sector, the conference will enable firms to create best in class digital platforms, and place marketing teams at the heart of strategic growth.
Two streams of content focusing on marketing strategy and technology will be combined with a chance to meet with your peers and the technology companies, agencies and advisors that can help make your plans a reality and equip your firm for marketing success. Sessions will cover everything from composable websites, using AI in content marketing, to a rebrand case study and a workshop exploring what General Counsel actually want from your content, this is a day not to be missed.
The day will conclude with evening entertainment and networking.
Featuring speakers from...
…with more exciting names to be announced.
Speakers
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Raj Aujla – Charles Russell Speechlys Head of Communications
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Agenda
8:30
Registration, welcome refreshments and networking
9:30
Opening Keynote from Passle: The motivations for digital transformation
Connor Kinnear, Chief Marketing Officer at Passle
STREAM ONE: MARTECH BREAKDOWN
STREAM TWO: MARKETING STRATEGY
10:00
STREAM ONE: MARTECH BREAKDOWN
Enter composable: The future of website architecture
Mikkel Keller Stubjær, Head of Development at Novicell
Chris Eatherton, Digital Marketing Delivery Director at AlixPartners
STREAM TWO: MARKETING STRATEGY
Cranking up your content marketing: What GCs want
Samuel Page, Marketing Director at Passle
Guest speaker – to be confirmed
10:45
STREAM ONE: MARTECH BREAKDOWN
The data down-low: How Weightmans transformed data for BD
Sarah-Jane Howitt, Business Development and Marketing Director, Partner at Weightmans
STREAM TWO: MARKETING STRATEGY
Broadcasting your brand: how to build a successful podcast
Charlotte Knight, Marketing & Communications Manager at Passle
Alistair Bone, VP Sales at Passle
Gemma Lyon, Head of Marketing Communications at Macfarlanes
11:30
STREAM ONE: MARTECH BREAKDOWN
Inside the build of a law firm website
Alex Walker, Digital Marketing & Performance Manager at Lewis Silkin
Phil Tyler, Digital Lead – Marketing Communications at Lewis Silkin
Bryan Archer, Co-owner at 3Chillies
STREAM TWO: MARKETING STRATEGY
Behind the scenes of a digital-first business
Mary-Anne Russell, Managing Director, Marketing and Sales Enablement at AMS
12:15
Lunch & networking
13:15
STREAM ONE: MARTECH BREAKDOWN
AI in Content Marketing – Passle’s experience so far
Freddy Dobinson, Head of Client Experience at Passle
Guest speaker – to be confirmed
STREAM TWO: MARKETING STRATEGY
The story of a successful rebrand: Travers Smith
Julie Stott, CMO at Travers Smith
14:15
Exhibitor pitch
14:45
Break & networking
15:00
Cutting through the noise: 4 simple steps to deliver effective content marketing
Kelly Davison, Marketing Manager at Boodle Hatfield
Raj Aujla, Head of Communications at Charles Russell Speechlys
Naomi Butson, Corporate Communications Manager at Marks & Clerk
Nilam Vora, Senior Strategic Initiatives Manager at Linklaters
15:45
How to successfully build a website at enterprise scale: Ankura’s journey
Crossley Sanford, Managing Director, Marketing & Communications at Ankura
16:30
Closing comments
16:45
Evening entertainment
Agenda is subject to change
Exhibitors
WHEN
Thurs 15th June 2023
09:30 am – 4:45 pm BST
WHERE
The Brewery
London EC1Y 4SA
Register
Secure your place
Space is limited so early booking is highly recommended since the demand for this event is already exceeding expectations.
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