Law Firm Case Study
Challenge
Howard Kennedy struggled to get their lawyers to write content that could be used for their website, newsletters and shared across social media. Busy work schedules often meant articles and blogs were pushed back. By the time they were finalised, they had missed the opportunity. They needed a tool that was easy to use and gave their lawyers a voice online.
Outcome
Howard Kennedy have seen great results since using Passle, not just in their key metrics, but also in creating content that supports their wider business development activity.
They are now able to put together content to create regular newsletters to clients that spark wider conversations. Creating this content has not only created more business opportunities for Howard Kennedy and raised the profile of individual lawyers, but their existing clients have benefited too from their regular commentary on topical issues.
Furthermore, they have noticed a marked behavioural change in their lawyers; when they see content in the news, they want to Passle it and share their opinion. Lawyers that typically would not contribute to content creation and social media engagement, successfully engaged with Passle. This has been important in driving cultural change across the firm – having a voice and opinion and sharing is now becoming embedded.
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"Howard Kennedy was one of the early Passle adopters. Following a trial, the firm decided to offer it to all their lawyers. The take-up and impact it has had has been truly impressive. The firm has always been switched on to the issues that affect its clients, but it now has a voice and is not afraid to share it. That its content has been shared over 3,500 times is a testament to its success."
Digital Communications Manager at Howard Kennedy
